• Office 14, The Old Bank, 257 New Church Road, BN3 4EE
  • gary@gosucceed.co.uk
  • +44 1273 750450

Business Growth
Checklist

Score yourself honestly on each statement. This takes about 15 minutes — and it'll show you exactly where your biggest growth opportunities are.

0 = Not at all 1 = Not often 2 = Sometimes 3 = Often 4 = Very often 5 = Always
1

Lead Generation

Are you consistently attracting high-quality leads?

I know exactly who my ideal customers are (buyer persona).
My messaging speaks directly to my audience's pain points & needs.
I have a clear, repeatable process for generating leads (ads, referrals, networking, etc.).
I'm tracking where my best leads are coming from & doubling down on those sources.
I have a lead magnet (free checklist, guide, webinar) to attract and nurture potential customers.
Pro TipIf your business relies on word-of-mouth alone, you're leaving money on the table. Diversify your lead sources.
2

Lead Nurturing

Do your leads stay engaged until they're ready to buy?

I have an automated follow-up system (email sequence, retargeting ads, CRM reminders).
I educate leads instead of just selling to them (content, case studies, testimonials).
I'm consistently engaging with my audience on social media, email, or events.
I follow up with leads multiple times before giving up.
I have a structured way to move leads from cold to warm to hot before pitching.
Pro Tip80% of sales require at least 5 follow-ups — but most businesses stop after 1 or 2. Stay consistent!
3

Sales Process

Are you closing sales predictably?

I have a clear sales process that moves leads toward conversion.
My team (or I) know exactly what to say at each stage of the sales journey.
I ask the right qualifying questions to ensure prospects are a good fit before selling.
I know how to handle objections without losing the sale.
I track my lead-to-close ratio so I can optimise my sales approach.
Pro TipIf your sales process isn't predictable, neither is your revenue. Fix the system, and you fix the results.
4

A Clear Offer

Are you selling the right product/service?

My offer solves a clear, urgent problem for my ideal customer.
My pricing reflects the value I deliver (not just the time spent).
I have a simple, easy-to-understand and visual way of presenting my offer.
I have multiple pricing options or packages to maximise revenue.
I confidently communicate my offer's ROI (return on investment).
Pro TipIf prospects say "it's too expensive" — the real issue is that they don't see the VALUE yet. Refine your messaging!
5

Conversion Optimisation

Are you maximising every opportunity?

I follow up with potential clients until I get a clear yes or no.
I test different ways to improve my conversion rate (pricing, positioning, bonuses).
I know what objections my prospects usually have & how to address them.
I offer urgency-driven incentives to close more deals (bonuses, deadlines, limited spots).
I review & improve my sales process regularly.
Pro TipTweaking one small part of your offer or sales pitch can boost conversions massively. Always refine!
6

Client Retention & Upsells

Do you keep & grow your existing clients?

I have a structured onboarding process to WOW new clients from Day 1.
I follow up with past clients for referrals, testimonials, or repeat business.
I offer additional services or upsells to maximise revenue per client.
I collect reviews & case studies to attract future customers.
I have a system for turning one-time buyers into long-term clients.
Pro TipIt's 5x cheaper to keep an existing customer than to find a new one. Retention = long-term profitability.
7

Business Scalability

Is your business set up to grow?

My revenue is predictable & growing month after month.
I have systems & automation in place so I'm not working 24/7.
I have a clear roadmap for growing my team, services, or market reach.
I have multiple revenue streams that bring in consistent business.
I'm tracking my numbers (sales, leads, conversion rates) to make data-driven decisions.
Pro TipIf your business isn't scalable, you're capping your income. Growth requires strategy + systems.

Almost there — get your results!

Pop your details below and we'll reveal your full Business Growth Score with a breakdown of exactly where to focus first.

Please fill in all required fields (first name, last name, email and phone number) to reveal your results.
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  • Office 14, The Old Bank, 257 New Church Road, Hove, BN3 4EE
  • gary@gosucceed.co.uk
  • +44 1273 750450

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